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If you are laying tiles onto a ply overlay, my choice would be Ardex-flex 7001. Designed specifically for that type of job. Mixed very thin as standard to give a solid bed without back buttering. Makes it go a long way as well as you can generally use a smaller notch trowel.
I recently did a floor of 7m2, 300x300 ceramics and used 1 bag.
That's what I like about Ardex: They've got general use products, but they've also got a wide range of task specific products as well. Very often, they've got better m2 coverage than competing products, lessening the cost per m2.
So while Ardex are more expensive per bag, they're frequently only little, or no more expensive per m2 than products from other brands.