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Deleted member 1779
In an effort to improve our success rate with Retail (Plumbers merchants, tile outlets, builders merchants) we have revamped our best selling product the Bathroom Fitters Kit.
The New kit now comes with THREE sections.
1) Diamond Core Drills for small fixtures and fittings at 6mm and 8mm
2) Diamond Holesaws for service pipes at 16mm 30mm 40mm
3) A selection of tools. a) Anti-Slip Guide Plate. b) Dedicated Water Sponge c) Core Ejection Key.
The revamped pack (shown above) will contain the core ejection key inside the box holding the four small cores. The sponge will go at the back of the pack.
The packaging is now more descriptive so that Retailers can display the kits and the customer understands the full value of the pack.
Adding the sponge to the pack will allow us to claim a FULL system. In addition (and as a response to consumer feedback) the sponge contains its own set of instructions on how to use it. There was some issues that when the sponge was first seen the user did not know that it was a sponge! - Did not know that it had to be activated ! - Did not realise how it should be used ! To address this issue the sponge now carries its own instructions.
Adding the Allen Key allows the user to eject cores from the smaller drills and it allows us to claim the the pack contains a "tool kit" which is the guide plate, sponge and the allen key. Useful for maximising the content of the pack.
Hopefully the new layout will improve what we already know is a toolbox essential.
The reason we revamped this kit is because we are in serious talks with one of the UK's largest plumbers merchants and we want to do everything we can to ensure they are excited about the product.
Something our competitors were adding was a little water tank (which is useless!) but gave them "a total solution" something that was missing from our offering.
That ends the sales pitch! - Now I have some questions for you guys.
1) If we were to offer it online and raise the price from £49.99 to £54.99 would you consider it value for money ( £7.86 per drill instead of £7.15 per drill)
2) Should we offer BOTH kits online and let you choose?
3) Should we keep this as a retail only solution
4) Should we scrap the standard BFKMX
Should we scrap the £49.99 BFKMX and replace it with the BFKMX-plus
5) Have we missed any tricks in our march to retail here? At the moment the insert card is a prototype so we could add / change / delete things if they would help us sell in volume to the large chains.
I will let you know how we get on with our quest in the Autumn but retail is a slow painful process. I hope we have a solution for them that solves ALL their answers !
The New kit now comes with THREE sections.
1) Diamond Core Drills for small fixtures and fittings at 6mm and 8mm
2) Diamond Holesaws for service pipes at 16mm 30mm 40mm
3) A selection of tools. a) Anti-Slip Guide Plate. b) Dedicated Water Sponge c) Core Ejection Key.

The revamped pack (shown above) will contain the core ejection key inside the box holding the four small cores. The sponge will go at the back of the pack.

The packaging is now more descriptive so that Retailers can display the kits and the customer understands the full value of the pack.

Adding the sponge to the pack will allow us to claim a FULL system. In addition (and as a response to consumer feedback) the sponge contains its own set of instructions on how to use it. There was some issues that when the sponge was first seen the user did not know that it was a sponge! - Did not know that it had to be activated ! - Did not realise how it should be used ! To address this issue the sponge now carries its own instructions.
Adding the Allen Key allows the user to eject cores from the smaller drills and it allows us to claim the the pack contains a "tool kit" which is the guide plate, sponge and the allen key. Useful for maximising the content of the pack.

Hopefully the new layout will improve what we already know is a toolbox essential.
The reason we revamped this kit is because we are in serious talks with one of the UK's largest plumbers merchants and we want to do everything we can to ensure they are excited about the product.
Something our competitors were adding was a little water tank (which is useless!) but gave them "a total solution" something that was missing from our offering.
That ends the sales pitch! - Now I have some questions for you guys.
1) If we were to offer it online and raise the price from £49.99 to £54.99 would you consider it value for money ( £7.86 per drill instead of £7.15 per drill)
2) Should we offer BOTH kits online and let you choose?
3) Should we keep this as a retail only solution
4) Should we scrap the standard BFKMX

Should we scrap the £49.99 BFKMX and replace it with the BFKMX-plus
5) Have we missed any tricks in our march to retail here? At the moment the insert card is a prototype so we could add / change / delete things if they would help us sell in volume to the large chains.
I will let you know how we get on with our quest in the Autumn but retail is a slow painful process. I hope we have a solution for them that solves ALL their answers !
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