Re: Press Releases about 365Drills - All printed articles and media about diamond dri
365Drills provide value for money
CURRENTLY there is genuine difficulty drilling very hard porcelain tiles. Existing methods require industrial diamond drilling rigs costing hundreds of pounds. Due to the increasing popularity of the hard tile market there existed a gap in the market to produce a low cost alternative. 365Drills produce a range of kits between £30 and £50, giving installers a choice between industrial systems at a premium price or the new lower cost systems.
The developmental breakthrough came when 365drills replaced the pilot drill with an inexpensive guide plate which purpose is to hold a diamond crown steady and prevent its slip on any type of tile. Removing the pilot eliminates cost but also the need for a water feed. Jetting water to a drill site is messy but without a pilot to cool means a significant reduction in the quantity of water needed. This saves time for the installer and keeps the installation site dry.
Retailers can benefit from this system too. Short life kits ensure installers return for replacement kits plus additional sizes and of course other items at the outlet. In fact a lot of installers who own expensive rigs supplement their equipment with the cheaper kits for one off sizes and jobs.
Each pack is bright, vibrant with contents highly visible to customers. Packs take up little footprint, have comprehensive instructions, a user friendly look and are simple and obvious to use.
In contrast industrial rigs look complicated, have many additional extra parts and the initial outlay is a barrier to purchase. Installers often worry about capital equipment being stolen from site, van or night storage so limit spending to essential items. The loss of a 365drills kit is more a nuisance than a capital outlay. Installers also appreciate the kits are priced at a quantifiable cost that can be added to a customers invoice and a fixed cost that can help price up a job. Presenting the kits as a consumable item to clients increases their profit per job and allows the pricing of jobs to be done with accuracy.
In July 2007 the owner of 365Drills Richard Hazell pitched the idea to TV show BBC Dragons Den. Initially the investors were wary but one of the dragons, Peter Jones, tried it and agreed it worked really well. Deborah Meadon loved the idea so much she offered help with free industry contacts.
The downside of the pitch was the level of investment and equity on offer. None of the Dragons was prepared to part with £100000 for 10% and so no deal was agreed. The BBC decided not to broadcast the pitch in series five because it had too many other ideas, so the public have yet to see diamond drilling on TV. But true to her word Deborah Meadon has come up with a powerful range of distribution companies willing to bring the kits to the retail market this year. And she did it for free!
